THIS TIME TMRW
Fluid Identity
The This Time Tomorrow festival brings audiences the art of the moment in the moment.
I worked with the festival founders to create an original identity that expresses the urgency and adaptability of contemporary performance.
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• Brand Identity
• Print Collateral
• Merchandise
• Campaign Strategy
Expressing the Moment
For the inaugural outing of the This Time Tomorrow festival, I created a dynamic identity system designed from the ground up to be modular. Festival collateral utilized the tessellating assets that can be tiled or layered to fit any context. The fluid nature of this system is meant to adapt to each context and pair seamlessly with the kinetic nature of performance. I led art direction for all visual communications and signage around the festival, coordinated across a talented team of designers and content creators.
Born for Change
For subsequent years of the festival we’ve been able to evolve the brand and explore new expressions inspired by the performances of the moment.