CAC
CAC
Contemporary Arts Center
〰️
Contemporary Arts Center 〰️
Guiding a decade of never-the-same-thing-twice means creating design systems that can accommodate anything.
Everything, Everyday
Over the course of ten years, I had the pleasure of producing every piece of print, digital and environmental collateral for the Contemporary Arts Center. As the first in-house designer, I honed the brand voice and established the high standard and distinct aesthetic to match a world-class institution. During this period I oversaw a major brand refresh, several website evolutions and created graphics for the belly of a 26-foot tall robot.
-
Brand Strategy
Art Direction
Print & Digital Collateral
Environmental Design
Marketing Campaigns
(Digital/Social Media/Print/Outdoor)
Video Production
Photography
Merchandise
Being There
or the next best thing
As a non-collecting institution, every exhibition at the CAC was a temporary installation. Displayed in all its curious majesty and then —poof— it’s gone. To capture some of that magic for posterity, and for the experience of far away fans, I produced original video content and artist vignettes to invite in larger audiences for years to come.
Designing for contemporary artists delivers a fresh design problem every minute.
Marking Making Moments
Every exhibition at the CAC marks a milestone in the career of a practicing artist or the legacy of the ones no longer with us. The invitations serve to commemorate the occasion and invite others in to celebrate them.
TURNS OUT
You Can Take it With You
“WHOA… How do I explain this to my friends?”
Contemporary art is ephemeral by nature, so takeaways like gallery guides, member magazines and merchandise can become cherished mementos reconnecting visitors with the awe and inspiration of their experience again and again through carefully crafted print materials and art objects.
Re: Orientation
Wall text plays a key part in setting the tone and creating the context for an exhibition. Visitors look to these visuals and text to orient themselves as they embark on a journey into the mind of the artist. Collaborating with each creator to convey their ethos and intention was always a thrilling puzzle to solve.
